Now that you know starting a Web-based business is the path you want to take, you are going to have to decide what type of business you wane to start. Before you go any further, you want to identify your niche. In a very real sense, your niche will play a huge role as to whether your Web-based business flourishes or flounders.

WHAT IS A NICHE?

A niche is a narrowly defined target market. To run a successful Web-based business, you need to identify your niche and become an expert in that area. You will become an expert in your niche after you have identified your target market and have determined how you can meet your target markets needs by offering a unique product or service. Additionally, by having a strong grasp of your niche, you will be able to tailor your Web site to that specific niche.

One of the keys to your Web-based business s success is to blow and understand your target market. If you do not have a dear idea of who your target market is, what your target market needs, and how to fulfill your target market’s needs, your Web-based business will not be able to realize its potential.

Once you have narrowed your niche down to the type of travel you want to concentrate on, you wil! likely want to narrow it down even further. Say you have decided you want your niche to be budget travelers. Who are the budget travelers to whom you are marketing? Students? Women? Men? Americans? Canadians? You will want to define the demographics of your budget traveler market before you determine what type of product or service you are going to offer.
When you are researching your target market, you will want to answer the following questions:
• What is the age range of those who want or need your product?
• Does your product or service appeal to a specific gender or to all genders?
• What ethnicity is your target market?
• What are the typical spending and buying habits of your target market?
• What is your target market’s education level? High school, some college, college graduate, graduate degree, post-graduate degree?

This is all marketing. You are to establish connections to your customers. In e-business this is not an easy task since you never meet your customers in person.

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